A Profile of "eDiets"
by American Internet Shopping

eDiets.com, Inc.  is a premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 and as of December 31, 2004, over 1.9 million consumers worldwide have become eDiets.com members. Among other honors and awards received, eDiets.com has been named Forbes spring 2004 "Best of the Web" in the diet and nutrition category, and PC Magazine "Editors' Choice" in May 2004. eDiets.com offers more than 20 personalized online programs including the Atkins Nutritional Approach™, The Slim·Fast® Optima Diet, the Perricone Nutritional Face Lift™ , Bob Greene's "Total Body Makeover!", Trim Kids™, the 40-30-30 Nutrition Plan, Trim Kids® , the eDiets.com Alternative to Jenny Craig, and more than a dozen proprietary Healthy Living programs for those with special needs, including the "Living With Diabetes" plan offered in partnership with Bristol Myers Squibb's ChoiceDM® brand. Members choose a plan and complete a personal profile questionnaire to determine how to best custom tailor the program for their unique needs. Each meal plan is custom-tailored for the member's distinct food preferences and lifestyle, and custom shopping lists are provided. To ensure success, members have 24/7/365 access to eDiets.com's "Support Central" through which they can garner real-time motivation and support from eDiets.com's on-staff experts and member peers. The revolutionary eDiets.com|SolutionsSM program gives all dieters, regardless of their chosen program with eDiets.com or otherwise, support to help them succeed with exclusive access to its wide range of award-winning expert and peer-based online support services, including Online/Anytime MeetingsSM that provide on-demand expert guidance and inspiration in a streaming video format, among other resources. Click here to visit eDiets now!!

Atkins Nutritional Approach^TM

THIS NUTRITIONAL APPROACH HELPS YOU:

-Flexible menus with non- beef options		-Boost your  energy level
-Lose weight
-Maintain your goal weight		-Improve your  appearance
-Lower insulin production
-Reduce risk factors for heart disease,  hypertension and diabetes

The Atkins Nutritional ApproachTM can stabilize your blood sugar, lower cholesterol and triglycerides and address many other obesity-related medical conditions. Unlike other weight loss programs, Atkins allows you to eat satisfying amounts of delicious, nutrient dense foods -- and customize the program to your needs and tastes.

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Blood Type Diet - Facts
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This personalized plan provides a food guide and tools that may help you to:

• Maintain ideal weight

• Improve general well-being

• Increase energy

• Learn what foods will help you manage your weight

• Feel “right” in your body, your mind & your world

Plus, you will receive updated weekly meal plans & shopping lists

Since all people are different, they should not eat the same foods in order to achieve weight that is optimal just for them. Based on the best-selling book, Eat Right 4 Your Type by Peter D’Adamo, ND, The Blood Type Diet^® offers four individual plans based on an individual’s biological profile and blood type.

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Type II (BMS) - Facts
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THIS DIET HELPS YOU:

-Keep your diabetes (blood  sugar levels) under control -Reduce your risk for  heart disease -Eat a variety of foods and  stay in control

-Maintain energy -Lose weight -Control cravings for sweets -Balance your diet

Proper diet is an integral part of managing Type 2 Diabetes. Living with Type 2 Diabetes Diet provides a balanced diet. You won't have to count fat grams, calories or sugars; we do all of that for you. Not only will you shed those unwanted pounds, you'll also improve your blood sugars and decrease your risk of many diseases associated with diabetes - all under the guidance of certified diabetes educators.

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Low Sodium Diet - Facts
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THIS DIET HELPS YOU:

-Lower your blood pressure -Improve heart function -Reduce fluid retention -Cook heart-healthy meals  for you and your family

-Make your diuretic (water  pill) work more effectively -Introduce your taste buds  to new food flavors

Did you know that one bowl of soup can contain an entire day's worth of sodium? The American diet is a minefield of salt, and the Low-Sodium Diet, which limits sodium to 2,400 milligrams per day, is just what the doctor ordered! We rely on fresh herbs, spices and other heart-smart products to do the job of salt.

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Hypoglycemic / Low Sugar - Facts
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THIS DIET HELPS YOU:

-Avoid empty calories and  increase  the nutritional value  of your diet -Maintain stable blood sugar  levels

-Control cravings for sweets -Balance your diet -Keep energy high

Are you constantly coping with sugar highs and lows? Do you suffer from uncontrollable cravings, shakes and/or dizzy spells? Get your blood sugars in check. Reduce the mood swings, hunger pains and other uncomfortable side effects by following a well-balanced meal plan with all the right foods.

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Slim Fast - Facts
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THIS DIET HELPS YOU:

- A personalized meal plan that helps you eat right and lose weight - Great-tasting, nutritious and convenient foods - Shopping list, updated weekly to match your meal plan - Access to 24/7 support -- talk to someone anytime, by phone or   by email - Access to Online Anytime MeetingsSM and Support Boards with   eDiets.com experts.

The Slim·Fast Meal Plan combines Slim·Fast meals with healthy snacks and foods, to help you control the amount of calories that you take in. Slim·Fast Meals and Snacks are perfect for helping you manage your weight loss because you don't need to count calories or measure or weigh food...it takes the guesswork out of dieting!

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Trim Kids - Facts
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• A step-by-step healthy living plan to help parents manage their child's weight

• Provides educational, fun solutions to a serious health problem

• Supports you, the parent, in your important new coaching role

• Kid-friendly menus help parents prepare healthy foods their child will enjoy

• Supplies weekly ability-based fitness goals for parents to use with their child

• Provides parental support groups where you can talk to other parents just like you

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Jenny Craig Alt. - Facts
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THIS DIET HELPS YOU:

-Lose weight easily, without  elaborate meal plans  and recipes. -Eat healthy meals without  spending a lot of time  in the kitchen. -Achieve permanent  weight loss.

-Save money when compared to  other popular packaged-food diets. -Improve your health and lower  your risk for disease.

If you enjoy Jenny Craig®, you'll LOVE eDiets Alternative! Too busy to eat right? Eat most of your meals on the run? Looking for a plan that will melt away those extra pounds with minimum effort? Sign up for eDiets Alternative! It is convenient, inexpensive, and personalized to meet your needs. eDiets Alternative menus are modified to your personal tastes, weight loss goals, and budget! The eDiets Alternative will help you strike the perfect balance between great taste, sound nutrition, and the utmost convenience for your busy lifestyle.

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Cholesterol Lowering - Info page
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THIS DIET HELPS YOU:

-Reduce your risk for  heart disease -Lower your cholesterol -Follow a healthy diet

-Lose weight -Prepare heart-healthy meals  for you and your family

 

What better way to lower your cholesterol than by eliminating the bad fats and embracing the good fats found in avocados, nuts, fish and other foods? The plan is to get your LDL (bad cholesterol) down and your HDL (good cholesterol) up. By adding nutritiously-sound foods to your meal plan, you'll accomplish this and so much more.

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High Fiber-Facts
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THIS DIET HELPS YOU:

-Reduce your risk of  colon cancer -Improve digestion and  bowel function -Feel more satisfied longer

-Lower your cholesterol -Boost weight loss -Include more vegetarian  meals in your diet

Our high-fiber plan will fill you up without filling you out. There's no denying the favorable effects of fiber. It stabilizes blood sugar, lowers your cancer risk and controls your appetite. The eDiets High-Fiber plan goes beyond eating oatmeal or other bulky grains. Introduce your body to fiber-rich foods that will help you lose weight while boosting your health power.

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Lactose-Free - Facts
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THIS DIET HELPS YOU:

-Eliminate gas and bloating  caused by dairy products		-Include calcium,  vitamin D and other  essential nutrients  normally supplied  by dairy products
-Build strong bones while avoiding dairy  products

It doesn't matter if you're lactose intolerant or simply want to eliminate dairy products from your diet -- eDiets ensures that you won't be short on calcium or other nutrients found in dairy foods. We compensate with healthy foods and great-tasting meals that will make it so you never miss milk, cheese or any other products that no longer have a place in your life.

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Vegetarian Diet - Facts
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THIS DIET HELPS YOU:

-Avoid red meat -Eliminate animal products  from your menu -Boost your fiber intake -Consume more fruits,  vegetables and vitamin-  rich foods

-Eat a balanced diet  including protein from  plant-based foods -Increase your consumption  of soy, legumes and beans

The Vegetarian Diet provides a delicious array of plant-based, natural foods. Modify this diet to suit a vegan or lacto-ovo vegetarian lifestyle. If you're a semi-vegetarian who eats fish, chicken or meat occasionally, you can do that too! You'll scale back on animal products and saturated fat, while loading up on the protective nutrients found in plant-based foods.

 

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